The flat-sided crankbait is making a comeback, and it's moving with a Tennessee swagger.

Strike King Lure Company is delighted to collaborate with industry professional and experienced tournament angler Andy Morgan to create the Chick Magnet flat-sided crankbait. Working with Strike King's innovative design team, the angler from Dayton, Tennessee drew inspiration from his upbringing to develop the Chick Magnet. "It's fantastic to finally see the flat-sided crankbait getting the recognition it deserves," Morgan said.

The slender body design of the Chick Magnet, combined with the circuit board lip, provides a tighter wobble and an incredibly lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal for depths ranging from four to six feet. Anglers are also beginning to realize the benefits of this design for targeting fish in challenging conditions. The Chick Magnet performs exceptionally well on days with high fishing pressure or after a weather front has made it more difficult to find a bite. Even during cooler water conditions, this bait proves to be ideal.